The Specialist and the Expert

Corey Quinn

Founder, Deep Specialization™

Contrasting the typical with the vertical agency

Typical digital marketing agency:

Specializes in SEO, PPC, Social
Experts in performance marketing
Reads Search Engine Journal
Hosts a podcast about "marketing"
Differentiates on its flavor of "we care"
Solves typical problems for clients

Legal digital marketing agency:

Specializes in getting high-value cases
Experts in lawyer marketing
Reads Search Engine Journal and legal publications
Hosts a podcast about law firm marketing
Differentiates on their POV about lawyers
Solves nuanced problems for law firms

(feel free to swap any vertical for 'legal,' and it will still work)

Specific > Generic

Have a great day!

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About Corey Quinn

Founder, Deep Specialization™

Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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