The perception of vertical specialization ≠ reality

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    What they think vs. what they find are two very different things.

    What people think about specializing in a vertical:

    • We’ll be bored dealing with the same problems and people every day

    • Too many eggs in one basket

    • Too much risk

    • Limited growth opportunities

    • The work we do won’t be “creative” or groundbreaking

    What people find when specializing in a vertical:

    Vertical Specialist > Generalist

    Have a great weekend!

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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