The most expensive way to grow

After helping scale Scorpion from $20M to $150M, I discovered something crucial about specialization - it's not about what you sell; it's about what you know.

The truth about vertical expertise:

1. Surface-level industry knowledge = surface-level relationships

2. Deep vertical understanding compounds with every client

3. When you truly know an industry, you stop selling and start solving

Real talk: One of our client’s customers had to spend 8 weeks educating them about their business. That’s 8 weeks of lost momentum and undelivered value. Now, imagine that happening with every client.

Don't be the agency that needs teaching. Be the agency that does the teaching.

CQ