The Chocolate Cake Theory of Agency Growth

Picture the perfect chocolate cake...

It's 6 inches tall. Perfect frosting. Right texture. Specific ingredients in specific amounts.

Your ideal client has a similar "perfect cake" in their mind when it comes to their agency partner. But here's the problem:

Most agencies try to bake every kind of cake for every kind of customer.

The result? Mediocre cake for everyone.

Instead, focus on:

1. ONE type of client

2. Their specific "recipe" of needs

3. Building systems to deliver it perfectly every time

Example: One of my clients builds WordPress membership sites for associations. They don't try to be everything to everyone. But for associations? They're the obvious choice.

Stop trying to be a bakery. Be THE chocolate cake maker for your market.

CQ