The $1.8 Million Pillow

Justin was stuck.

He'd tried everything to land a meeting with Sarah, the CEO of his dream client. Cold calls, emails, LinkedIn messages - all met with silence.

Then he stumbled upon an interview with Sarah.

In it, she mentioned her favorite piece of advice: "Stay true to yourself." A nugget of wisdom from her father, she said.

Justin had an idea.

He found an artist on Etsy and commissioned a custom pillow. Embroidered on it? Sarah's cherished quote.

A week later, Sarah's assistant called. "Sarah loved the pillow. She'd like to meet."

That meeting led to a relationship.

That relationship? It turned into a $1.8 million deal.

All because Justin took the time to truly understand his prospect.

He didn't just send a gift. He sent a message: "I see you. I hear you. I understand what matters to you."

So, here's my question:

What's your "pillow"?

How can you show your prospects you truly get them? 

CQ

P.S. This is a true story. 

P.P.S. If you want to learn the art and science of using gifts to land meetings with high-value prospects, I have just the thing.

I'm hosting a LIVE Gift-based Outbound workshop on September 10th.  In it, you'll learn how to master gift-based outbound in just two hours.

This live workshop is exclusively for Agency Owners (and/or their sales/marketing teams) of agencies currently generating $100k or more in yearly revenue.  Space is limited to ensure an excellent experience.  Click here to learn more.

CQ