Scaling an Agency to 7-Figures with B2B SaaS Websites

Want to learn from a niche agency that quickly grew from 0 to 200+ clients?

Rhami Aboud’s 7-figure agency, Arch Web Design, creates websites for B2B SaaS that become revenue machines. Typically, their clients see 2-3X growth in website sales after working with Rhami’s ten-person team.

Rhami joins me to share the story behind his agency and how he decided to verticalize his offering to cater SaaS companies exclusively. Rhami has had an illustrious life. He transitioned from living a digital nomad life traveling the world as a freelance web developer and designer to becoming the CEO and Founder of Arch Web Design right at the onset of the COVID-19 pandemic.

Fast-forward to today, Rhami’s business is thriving and growing steadily. In today’s episode, he takes us through the evolution of his web design business, shares how he is stepping out of his comfort zone, and what his approach to agency leadership is.

Here’s what we discuss:

• How Rhami started his business and eventually niched down to SaaS.

• Driving lead flow and tactics Rhami recommends to everyone.

• Successes and challenges around agency sales.

• Killer offers and how they tie into website design.

Actionable key takeaways for agency founders and SaaS leaders:

• Sales is not a natural talent but a skill you can learn if you work hard at it.

• Niching down can actually increase lead flow.

• SEO is a foundational driver of leads for marketing services.

• Your website can attract traffic, but if you’re not converting, the site is not representing your offering.

🎧 Listen to the episode now: 

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Best,

CQ

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Frequently Asked Questions

How did Rhami Aboud transition from a digital nomad freelancer to founding Arch Web Design?

Right at the onset of the COVID-19 pandemic, moving from traveling the world as a freelance web developer and designer into building a structured agency, eventually verticalizing to serve SaaS companies exclusively.

Why did niching down to SaaS specifically increase Arch Web Design's lead flow rather than limiting it?

Because specialization sharpened positioning and relevance to that specific audience, discussed directly as a counterintuitive but real benefit, narrowing focus actually attracted more qualified interest rather than fewer opportunities.

What results have Arch Web Design's SaaS clients typically seen after working together?

2-3x growth in website sales, a direct outcome tied to the agency's specific focus on creating websites for B2B SaaS companies designed to function as genuine revenue machines.

Why does Rhami Aboud believe sales is a learnable skill rather than a natural talent?

Because his own experience building Arch Web Design required developing sales ability through consistent, hard effort over time, rather than relying on some innate gift for selling.

Why does Rhami Aboud emphasize that a website needs to convert, not just attract traffic?

Because a site that draws visitors without converting them fails to actually represent the offering effectively, traffic alone isn't the measure of success if it doesn't translate into real business outcomes.