Ready to launch a new vertical?

Ready to launch a sales and marketing campaign in a new vertical?

Answer the following:

• Do I already have proven success with customers in the vertical?

• Do I understand how and why current customers in this vertical buy from us?

• Do I have customer success stories (with supporting proof points) from that vertical?

• Am I ready to commit to this vertical for the next 3-5 years?

If you answered yes to all four, you're ready to go.

Here are four things you'll need to start selling into the new vertical:

• A list

• A seller

• An offer

• Collateral

More on this tomorrow.