How do I know if a vertical is expanding?
I received this question from a subscriber from yesterday's post: "How do I know if a vertical I'd like to target is expanding?" (meaning is the vertical industry expected to get bigger or smaller in the next 5 years)
Instead of guessing the answer, look for data-driven research to guide you.
My go-to resource for Vertical research (sizing, growth, expansion/contraction, etc.) is IBISWorld.com. It's a reliable resource that I've been using for years. If you're new to IBISWorld, I just shot a 4-minute tutorial on how to use it for free.
CQ
