[Podcast] Toy Stories: Verticalized PR

"One of the things that we do best across all of our product categories is talk to niche audiences.”–Josslynne Welch, President at Litzky Public Relations.

(🎙️ listen now)

Today's guest is Josslynne Welch. She leads Litzky Public Relations, a specialized agency known for its nimble 15-person team that excels in connecting cultural trends with client needs in the toys sector.

Here’s what we cover in this episode:

• Josslynne’s three decades running a PR agency.

• Verticalization and expansion of your existing niche.

• PR best practices from strategy to tactics.

• Leadership lessons from culture to team retention and giving back.

Here are some actionable key takeaways for agency founders:

• A niche focus doesn't mean dull; Seek variety within your area of specialization.

• Be opportunistic about trends in your niche to shape the news.

• Leadership can be lonely, make sure to tap into peer networks to connect with fellow agency leaders.

• You can’t fake caring. Show up for your industry in tangible ways.

🎧 Listen to the episode now:

• Podcast Website 

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• YouTube 

• Spotify

• Amazon Music

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Best,

CQ

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