Selling Your Agency? Lessons from Hennessey Digital & Herringbone

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Thinking of selling your agency? Hear Jason Hennessey & Raj Ramanan unpack founder-first private equity, long-term growth, and how to exit without selling out. Real numbers, real stories, real insight.

    If you’ve ever wondered “Would I ever sell my agency?”,  this week’s episode of the Deep Specialization™ Podcast is a must-listen.

    I sat down with Jason Hennessey, founder of Hennessey Digital, and Raj Ramanan, CEO of Herringbone Digital, for a candid conversation about:

    • Building an agency with 10-year staying power

    • Saying no to multiple offers and yes to the right one

    • Private equity that’s actually founder-first

    • The real playbook for communicating a sale to your team and clients

    • Why verticalization isn’t just a strategy, it’s the future

    Jason opens up about what made this deal different, and Raj shares the thesis behind what Herringbone is building: a PE-backed model designed for agency founders, not against them.

    This isn’t theory. It’s real numbers, real people, and real leadership.

    If you’re serious about scaling and staying true to your values, this episode will give you clarity and insight most people never get until it’s too late.

    Know an agency owner who's been weighing exit options? Forward this along. They'll thank you.

    🎧 Listen to the episode now:

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    –CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews