[Podcast] How to Build a Profitable, Sellable Agency
Corey Quinn
Founder, Deep Specialization™
Chris Martinez shares how financial clarity, therapy, and smart systems helped him turn chaos into a multi-million dollar agency.
Most agency owners don’t build a business, they build themselves a job.
Chris Martinez knows this all too well. He’s the CEO of Bloom, a consulting firm helping agency owners professionalize, scale, and exit.
But long before that?
He was a burned-out founder making all the mistakes…
👉 Undercharging
👉 Overworking
👉 And letting emotion drive every decision
Chris joined me on the latest episode of the Deep Specialization™ Podcast to unpack how he turned it all around—and why the mantra “Facts Not Feelings” is non-negotiable if you want to build a sellable agency.
In this episode, we cover:
✅ Why most agencies aren’t sellable and how to change that
✅ How to think like a buyer (even if you're not selling yet)
✅ The truth about EBITDA, pricing, and paying yourself
✅ The mental health side of entrepreneurship and why therapy saved his life
If you’re tired of flying blind or building on emotion, it’s time to level up.
🎧 Listen to the episode now:
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–CQ
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
