Niche Marketing 101

Have high customer acquisition costs (CAC)?

It pays to understand niche marketing.

But what does good niche marketing look like?

Here's niche marketing 101:

•Find a niche

•Interview niche buyers to isolate their unique pain points and problems

•Research the competition, find attributes you can own (or design a new category)

•Market to them using their pain points and their language

•Build trust with industry influencers

•Give 10x more value than you charge

Over time, you'll become the trusted go-to provider in the niche.

Then, you'll gain massive word of mouth and dramatically lower your customer acquisition costs.