Market-Led Growth or Product-Led Growth?

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    What leads your growth strategy?

    Product-Led Growth:

    •Product ideas are sourced internally

    •Key stakeholders are executives

    •Products solve an expected problem

    Market-Led Growth:

    •Product ideas are sourced from the market

    •Key stakeholders are your buyers

    •Products solve an actual problem

    Market-Led Growth > Product-Led Growth

    Questions to ponder:

    👉 What role does the market you are serving play in your growth strategy?

    👉 Is it a central force? Or an afterthought?

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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