Improving product usage for your B2B SaaS

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Want your B2B SaaS customers to use your product more?

    One of my SaaS consulting clients wants to improve product usage beyond new customer onboarding.

    What type of customer interview should they use?

    Option 1: Buyer Journey
    Option 2: Churn/Win Back
    Option 3: User Interviews
    Option 4: Brand / Perception

    Questions to ponder:
    👉 Are we building products that solve a real problem for our customers?
    👉 What's the problem we're trying to solve?

     

     

    Answer: User Interviews

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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