How to take a small step towards verticalizing

In a battle with niching down or not?

Have you been horizontal for years, taking on all business types if you could help them?

Do you need to escape founder-led sales to focus on the company more?

Here's a small step: get clear on a vertical market you would like to focus on.

I'm not asking you to rebrand or reposition the company.  

I'm asking you to play "as if."

Imagine your agency three years down the road. You have simplified and scaled everything because you decided to niche down into one vertical market.

What is that vertical market?

Knowing this alone can open your eyes to how easy it is to transform your agency.

Have a great weekend.

CQ