How to build a 7-figure dental marketing agency

“You have no idea how competitive the dental marketing niche is…”

Today’s guest, Xaña Winans, Founder of 7-figure dental marketing agency Golden Proportions Marketing, takes us through the growth of her agency, the evolution of their offerings and sales approach, and how she leverages speaking engagements to drive leads.

We cover:

• Learning from your mistakes and when to call it.

• How to add new service lines and the best way to test them.

• Why custom offerings work for Xaña’s agency.

• How to weave in account strategists into sales workflows.

• Why it’s better to hire based on expertise and teach the vertical versus vice versa.

Here are some actionable key takeaways for agency founders:

• Looking to branch out to another vertical? Be prepared to give it your all.

• For new recurring revenue products, test them out first for free to learn and adjust.

• Let the numbers tell you when it’s time to hire sales.

• A qualified lead is a potential client whose expectations align with what you can deliver.

• When it comes to industry events, bigger isn’t always better for driving leads.

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Best,

CQ

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