How to avoid wishful thinking this time of year

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Seek the facts of your results

    This time of year is all about planning for next year.

    I'm a fan ("If you fail to plan, you plan to fail," etc.).

    Whether leading a team or in my solopreneur business, I also look at the results I'm currently getting.

    Even if they're painful.

    Today's results reflect what I've been committed to over the last 12 months.

    "Commitment is a statement of what is. From our perspective, you can know your commitments by your results, not by what you say your commitments are. We are all committed. Conscious leaders own their commitments by owning their results." - The 15 Commitments of Conscious Leadership.

    If I said I was committed to helping 100 agencies this year, but I've only helped 68, how committed was I?

    In this example, I was committed to helping 68 because that is the result. I own that.

    With this realization, I can adjust my commitment this next year or do the things that will get me to my "100 agencies helped in a year" goal.

    But if I ignore the facts of my results, my planning is based on fantasy.

    Here's the lesson: seek the facts of your results to set goals based on the truth of who you are today.

    I hope this helps.

    Here's to a fantastic 2024!

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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