Have you joined the vertical market association?
Corey Quinn
Founder, Deep Specialization™
3 reasons why you might want to, and probably should
Have you joined the association?
You know, the one that all your vertical market clients are members of.
Every vertical has at least one.
For example:
International Franchise Association (IFA) for Franchise
American Dental Association (ADA) for Dentists
National Restaurant Association (NRA) for Restaurants
The benefits of joining include:
Fish in a Barrel
Vertical associations bring together your target vertical buyers.
Industry Insights
Vertical associations often conduct research, studies, and surveys specific to their industry. Being part of the association gives you access to these insights.
Credibility
Associating with a recognized vertical association can boost your credibility in the industry. It signifies that you're serious about understanding and catering to the unique requirements and challenges of the vertical.
Questions to ponder:
👉 Are we members of our vertical association?
👉 If so, are we an active member?
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
