Have you joined the vertical market association?

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    3 reasons why you might want to, and probably should

    Have you joined the association?

    You know, the one that all your vertical market clients are members of.

    Every vertical has at least one.

    For example:

    • International Franchise Association (IFA) for Franchise

    • American Dental Association (ADA) for Dentists

    • National Restaurant Association (NRA) for Restaurants

    The benefits of joining include:

    Fish in a Barrel

    Vertical associations bring together your target vertical buyers. 

    Industry Insights

    Vertical associations often conduct research, studies, and surveys specific to their industry. Being part of the association gives you access to these insights. 

    Credibility

    Associating with a recognized vertical association can boost your credibility in the industry. It signifies that you're serious about understanding and catering to the unique requirements and challenges of the vertical.

    Questions to ponder:

    👉 Are we members of our vertical association?

    👉 If so, are we an active member?

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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