Grow your agency 40% faster

Want to grow 40% faster than your agency peers? 

The data is in 👇

"Those that specialized by service and industry had 17% higher average client lifetime revenues than the average agency. They also grew 40% faster than average in 2023."  - Source: Promethean Research

See the image below for more data on the impact of specialization

Question to ponder:

👉 The data supports the benefits of specializing, so what's stopping you?

What did Promethean Research actually find about specialization?

Agencies specialized by service and industry had 17% higher average client lifetime revenues than the average agency, and grew 40% faster in 2023 compared to their peers.

Why does specializing by both service and industry outperform specializing in just one?

Combining a specific service with a specific industry narrows focus further than doing either alone, which appears to compound the benefits of specialization in both revenue and growth rate.

How much higher were client lifetime revenues for specialized agencies?

17% higher on average compared to agencies that didn't specialize by service and industry, based on the Promethean Research data.

Why did specialized agencies grow so much faster in 2023?

The exact mechanism isn't detailed beyond the data itself, but the pattern is consistent with specialization's broader effects, deeper expertise, stronger positioning, and higher trust, all of which tend to accelerate growth.

What's the real question this data raises for agency founders?

If specialization is already shown to drive both higher revenue and faster growth, what's actually preventing a shift toward it. The data removes the argument that specialization is unproven, leaving only the decision to act on it.