Get connected with industry leaders in your vertical

 Interview-style podcasting is one of my favorite ways to build relationships in a vertical.

In a few hours per week (I'll spend 3 hours this week on my podcast), you:

• Build a one-on-one relationship with the person you're interviewing (a whale or influencer in the vertical)

• Create videos and audio that you can chop up and promote on social and email

• Create a long-term asset tied to your brand that your target audience will get value out of

So, if you're not already doing a podcast, it's time to get in the game!

Question to ponder:

👉 At only three hours per week, what's preventing you from starting your podcast?

CQ

Frequently Asked Questions

Why is interview-style podcasting such an effective way to build vertical relationships?

Because it creates a genuine one-on-one relationship with the person being interviewed, often a whale or influencer in the vertical, something that wouldn't happen naturally through most other content formats.

How much time does running a podcast actually require each week?

Just a few hours, around 3 hours a week in this case, making it a relatively low time investment for the relationship-building and content value it produces.

What can be done with the content produced from a podcast episode?

It can be chopped up into videos and audio clips for promotion across social media and email, extending the value of a single conversation far beyond the original episode itself.

Why is a podcast described as a "long-term asset"?

Because it's tied directly to the brand and continues delivering value to the target audience well after it's published, unlike a one-off piece of content that fades quickly.

What's the actual barrier to starting a podcast, given it only takes a few hours a week?

Often it's just inertia, since the time commitment itself is relatively small. The real question worth sitting with is what's actually preventing the first step, given how manageable the weekly investment is.