Generalist = Death by 1000 Cuts

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    Corey Quinn

    Founder, Deep Specialization™

    Agency growth thrives on vertical specialization. Stop competing on price—dominate your niche, boost referrals, and scale with premium positioning.

    The #1 growth killer? Refusing to specialize.

    The Generalist Death Spiral:

    • Competing on price (average project value drops 30%)

    • Zero market authority (referrals down 50%)

    • Commodity positioning (margins under 15%)

    The Specialist Advantage:

    • Command premium pricing

    • Dominate referral channels

    • Build scalable systems

    Ready to find your perfect vertical? You might be a great candidate for our Deep Specialization Accelerator.

    Stop competing with everyone. Start dominating somewhere.

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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    “Is this a good fit for my agency?”

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    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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