From SEO to 8-Figure Law Firm Agency Success

In this episode of the Vertical Go-To-Market podcast, you’ll hear Mike Perez’s journey from an SEO to founding and then selling iLawyerMarketing, an eight-figure digital agency business specializing in serving Law Firms. 

We discuss:

• Early days of shaping a verticalized business.

• How the agency grew even during recessions.

• Getting referrals from the competition (yes, really).

• How to get acquired as an agency.

• Hiring and what Mike is currently recruiting for.

Here are some actionable key takeaways for agency founders:

• Due diligence in being acquired is a beast and can take time, get your books in order!

• If you’re branching out on your own, find a new territory to own and sell to.

• Don’t be shy to ask your clients to refer you to their network. 

• Content writers need to have deep vertical knowledge.

• …and more

🎧 Listen to the episode now: 

• Podcast Website

• Apple Podcasts

• YouTube

• Spotify

• Amazon Music

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Best,

CQ

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