From SEO to 8-Figure Law Firm Agency Success

In this episode of the Vertical Go-To-Market podcast, you’ll hear Mike Perez’s journey from an SEO to founding and then selling iLawyerMarketing, an eight-figure digital agency business specializing in serving Law Firms. 

We discuss:

• Early days of shaping a verticalized business.

• How the agency grew even during recessions.

• Getting referrals from the competition (yes, really).

• How to get acquired as an agency.

• Hiring and what Mike is currently recruiting for.

Here are some actionable key takeaways for agency founders:

• Due diligence in being acquired is a beast and can take time, get your books in order!

• If you’re branching out on your own, find a new territory to own and sell to.

• Don’t be shy to ask your clients to refer you to their network. 

• Content writers need to have deep vertical knowledge.

• …and more

🎧 Listen to the episode now: 

• Podcast Website

• Apple Podcasts

• YouTube

• Spotify

• Amazon Music

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Best,

CQ

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Frequently Asked Questions

How did iLawyerMarketing manage to grow even during recessions?

A specific dynamic discussed directly in the episode, reflecting how the agency's deep specialization within the legal vertical provided some resilience even during broader economic downturns.

How did Mike Perez actually get referrals from competing agencies?

A counterintuitive but real dynamic discussed in the episode, where relationships within the legal marketing space led to referrals coming from what might otherwise be considered direct competitors.

What should agency founders know about due diligence when preparing for an acquisition?

That it's a beast and can take significant time, discussed directly as a reason to get financial books in order well in advance rather than scrambling once a sale process is already underway.

Why does Mike Perez recommend content writers have deep vertical knowledge?

Because content specifically for a niche like legal marketing needs to reflect genuine understanding of that industry's language and nuances, something a generalist writer without vertical expertise would struggle to replicate convincingly.

What advice does Mike Perez give for founders looking to branch out on their own within a vertical?

Finding a new territory to own and sell to, and not being shy about asking existing clients directly for referrals to their networks, both practical tactics discussed as part of his own growth journey.