From my desk in January 2024… to breaking 100 reviews

This photo was taken on January 26, 2024.

That’s me, deep in the messy middle of writing Anyone Not Everyone.
I was in the thick of drafting, editing, and second-guessing every sentence…wondering if this book would truly help the founders I wanted to reach.

Fast forward to last week… and something amazing happened:

We hit 101 Amazon reviews. 5.0 stars. 🎉

When I started, my goal was to help founders escape the founder-led sales trap.
I figured if it helped a few dozen agency owners rethink how they position, sell, and grow, it would be worth the nearly full year of work.

But instead, it’s grown into something far bigger:
A community of founders sharing wins, strategies, and breakthroughs that go way beyond the pages of the book.

So, to celebrate, I did what any rational author would do:
Launched a totally real big-budget marketing campaign.

Yep: bus bench ads, city billboards, broadcast media… and the NY Times Bestseller list (you’re next).
Okay, maybe the campaign’s a spoof, but the gratitude is 100% real.

Honestly, THANK YOU to everyone who’s read, reviewed, and shared the book.
Your feedback means more than you know, and your support is the only reason Anyone Not Everyone is finding its way into more hands every day.

Haven’t read the book yet?

Send me a dm and I’ll send you a free copy of the audiobook version, my gift to you.

With gratitude, 

CQ

P.S. What’s one book that’s truly changed how you work? I’d love to hear.

Frequently Asked Questions

What is Anyone, Not Everyone by Corey Quinn about?

Anyone, Not Everyone is the playbook for founder-led agencies stuck trying to be everything to everyone. It makes the case for specialization and positioning as the fastest path to predictable growth, and lays out how to move from chasing any client who'll say yes to becoming the obvious choice for a specific market.

How does specialization help agencies escape founder-led sales?

Specialization gives you a repeatable buyer. Same market, same problems, same buying pattern, over and over. That repetition is what lets you build messaging, process, and a sales system your team can actually run, instead of one that only works when you're in the room.

What is the founder-led sales trap?

The founder-led sales trap is what happens when every new deal runs through you. You generate the opportunity, build the relationship, sell the value, close it. That works fine at $2M. Past that, you're the bottleneck, and the agency can't grow faster than your calendar allows.

Why is positioning important for agency growth?

Positioning is how a prospect figures out in five seconds whether you're relevant to them: who you serve, what problem you solve, why you're not just another generalist option. For a specialized agency, sharp positioning means sales and marketing are talking to one market instead of trying to be everything to everyone.

Who is Corey Quinn?

Corey Quinn is the founder of Deep Specialization™ and author of Anyone, Not Everyone. He advises founder-led agencies on growth, acquisition, and exit, and he's lived the playbook himself: as CMO of Scorpion, he helped scale the company from $20 million to $200 million in revenue.