Do you have the right client testimonials?

Great client testimonials do one of two things:

1/ Communicate that you deliver a desired outcome.

2/ Diffuse a common sales objection.

Here's how to tell if you have the right ones.

Make two lists:

List One: Outcomes your ideal-fit clients want

List Two: 5-7 sales objections you hear often

Then, review your existing testimonials and ensure you have coverage on both lists.

If you don't, go get the ones you're missing.

Have a great day!

CQ