Choose a Marketing Channel You’ll Stick With Long-Term

If you’re picking a marketing channel based on what’s trendy… you’re already on borrowed time.

I’ve seen this play out too many times with agency founders:

• They see someone crushing it on YouTube.

• They tell the team: “We need to be doing this too.”

• Three months in, the uploads stop. The editor’s confused. The founder’s drained. And nobody talks about it again.

Why? Because they chose a channel that looked like a fit, but didn’t feel like one.

Here’s the truth most won’t tell you:

👉 You won’t stay consistent with a channel that drains you. 

Even if the metrics are right, the energy has to be too.

I chose a newsletter as my main medium. Not because it’s the hottest thing. But because I love writing. It energizes me. I could do it for years—and plan to.

That’s the real filter:

✅ Would you still do this channel if you got zero traction for 6 months? 

✅ Does it play to your strengths and feel like play, not punishment? 

✅ Can you do it weekly for 3 years without resenting it?

If not, you’ll fake consistency for a while. Then disappear. 

Your leads and your brand will feel that drift.

Audit your marketing right now:

• Where are you faking consistency?

• Where does the energy feel forced, not flowing?

Then, make a decision: 

Pick one channel you love. 

Commit for 36 months. 

Let time do the heavy lifting.

That’s how trust compounds.