Choose a Marketing Channel You’ll Stick With Long-Term

If you’re picking a marketing channel based on what’s trendy… you’re already on borrowed time.

I’ve seen this play out too many times with agency founders:

• They see someone crushing it on YouTube.

• They tell the team: “We need to be doing this too.”

• Three months in, the uploads stop. The editor’s confused. The founder’s drained. And nobody talks about it again.

Why? Because they chose a channel that looked like a fit, but didn’t feel like one.

Here’s the truth most won’t tell you:

👉 You won’t stay consistent with a channel that drains you. 

Even if the metrics are right, the energy has to be too.

I chose a newsletter as my main medium. Not because it’s the hottest thing. But because I love writing. It energizes me. I could do it for years—and plan to.

That’s the real filter:

✅ Would you still do this channel if you got zero traction for 6 months? 

✅ Does it play to your strengths and feel like play, not punishment? 

✅ Can you do it weekly for 3 years without resenting it?

If not, you’ll fake consistency for a while. Then disappear. 

Your leads and your brand will feel that drift.

Audit your marketing right now:

• Where are you faking consistency?

• Where does the energy feel forced, not flowing?

Then, make a decision: 

Pick one channel you love. 

Commit for 36 months. 

Let time do the heavy lifting.

That’s how trust compounds.

Frequently Asked Questions

Why do agency founders abandon marketing channels after a few months?

Because they picked a channel that looked like a fit, not one that felt like one. Even if the metrics are right, the energy has to be too, or you'll fake consistency for a while and then disappear.

How do I know if a channel is actually right for me?

Ask whether you'd still do it if you got zero traction for six months. If it plays to your strengths and feels more like play than punishment, and you could keep doing it weekly for three years without resenting it, that's a real fit.

Why did a newsletter end up being the right channel?

Not because it's trendy, but because writing is energizing rather than draining. That's the filter that matters more than what's performing well for someone else right now.

What happens if I pick a channel based on what's trending instead of what fits me?

You'll likely stay consistent for a few months, then quietly stop. Your leads and your brand will feel that drift, even if you never announce it.

What's the first step to fixing channel drift?

Audit your current marketing. Notice where you're faking consistency and where the energy feels forced instead of flowing. Then pick one channel you love and commit to it for 36 months.