3 Prompt Friday

Want to become the go-to agency in your vertical market? Here are 3 questions to ponder over the weekend:

1️⃣ If you gathered your top 10 clients in a room, would they naturally have things to talk about with each other? If not, what opportunities are you missing by serving disconnected markets instead of a tight-knit community?

2️⃣Think of the last time you felt truly confident on a sales call. What made it different? Was it because you deeply understood that prospect's world, or was it just about your service delivery?

3️⃣What insider knowledge do you have that would be valuable to your clients beyond your core service? If the answer is "not much," how is that impacting your ability to command premium pricing?

Have a great weekend!

CQ