Your only vertical market, or just your first one?

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    When one just isn't enough...

    Some agency founders meet their growth goals by focusing on one vertical market.  

    For others, it can be a stepping stone to larger growth opportunities.

    For example, at my last company, Scorpion, we initially sold to attorneys and hospitals. Then, we expanded to home services, franchise brands, and medical practices. 

    This scaled the company to the $150M mark.

    Here's the thing...

    Just because you start with one vertical market doesn't mean you have to stop there.

    Have a great weekend!

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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