Your only vertical market, or just your first one?

Some agency founders meet their growth goals by focusing on one vertical market.  

For others, it can be a stepping stone to larger growth opportunities.

For example, at my last company, Scorpion, we initially sold to attorneys and hospitals. Then, we expanded to home services, franchise brands, and medical practices. 

This scaled the company to the $150M mark.

Here's the thing...

Just because you start with one vertical market doesn't mean you have to stop there.

Have a great weekend!

CQ

Frequently Asked Questions

Is committing to one vertical the final step in agency growth?

Not necessarily. For some founders, one vertical is enough to meet growth goals, but for others, it becomes a stepping stone toward larger opportunities built on the same specialization playbook.

How did Scorpion expand beyond its initial vertical focus?

Starting with attorneys and hospitals, then expanding into home services, franchise brands, and medical practices, one vertical at a time, using the same proven approach in each new market.

Why does starting with just one vertical still make sense even with expansion in mind?

Because mastering one vertical first builds the systems, playbook, and expertise that make expanding into additional verticals faster and more repeatable than trying to tackle several at once from the start.

What role did this multi-vertical expansion play in Scorpion's growth to $150M?

A significant one. Scaling wasn't limited to depth within a single vertical, it came from applying the same specialization approach across several verticals sequentially, compounding growth with each new expansion.

What's the key takeaway about starting with one vertical?

That it doesn't have to be the stopping point. One vertical can be either the full destination or the first step toward a broader, multi-vertical growth strategy, depending on the goals of the agency.