Your Competitors Are Stealing From You

Your competitors are stealing from you.

• They steal your messaging.

• They steal your positioning.

• They steal your feature set.

• ...and so on.

But there is one thing that's untouchable.

Your Point of View ("POV").

Why?

A POV is your opinion about the world today and your vision for the future.

Your POV puts the problem you're solving into a unique perspective that is yours alone.

Sure, others can copy the words you use.

But they'll never truly see the world as you do.

That's why unafraid companies share their POV everywhere. They know it's untouchable.

Questions to ponder:

👉 What's our POV?

👉 Are we communicating our POV clearly and consistently to the market?

👉 Why or why not?

Frequently Asked Questions

What can competitors actually steal from a business?

Messaging, positioning, feature sets, and other visible elements of a company's approach, all things that can be observed and replicated by a competitor paying close attention.

Why is a company's Point of View (POV) considered untouchable?

Because a POV is an opinion about the world today and a vision for the future, something rooted in genuine perspective rather than surface-level language or tactics that can be directly copied.

Can competitors copy the words used to express a POV?

They can copy the words, but not the underlying perspective itself. Words alone don't carry the genuine worldview behind them, which is why imitation of language doesn't replicate the real differentiation.

Why do companies unafraid to share their POV do so openly and consistently?

Because they understand it's untouchable. Since a genuine POV can't be truly copied, there's no risk in sharing it widely, it only reinforces a distinct identity that competitors can't replicate.

What are the practical questions worth reflecting on regarding a company's POV?

Whether a clear POV actually exists, whether it's being communicated clearly and consistently to the market, and honestly examining why or why not if it isn't.