Worried about non-vertical clients leaving?

I often hear this: “I’m worried about clients leaving when they hear we’ve focused the agency on a vertical they’re not in.” 

The reality is that they won’t care that you’ve updated your website and positioning to focus on dentists (if they’re an attorney). 

What they care about is that you continue providing them with the support they came to you for in the first place.

Instead, these existing relationships will act as a financial safety net as you find your footing in your new target vertical market.

Have a great day!

CQ