Stop trying to serve everyone (we grew to $150M doing this instead)
Corey Quinn
Founder, Deep Specialization™
Here's what happened when we focused on just one vertical market instead of chasing every client...
Most agencies try to serve everyone.
Big mistake.
Here's what I learned scaling an agency to $150M:
The riches are in the niches.
Here's why ⬇️
As generalists, we:
Fought for every deal
Competed on price
Had thin margins
Then we focused on personal injury attorneys.
People said we were limiting ourselves.
They were wrong.
Results after specializing:
Revenue grew 7X
Industry-leading retention
Sales team grew from 6 to 100
Built a $150M business
The Deep Specialization™ framework:
Pick ONE vertical
Become the expert
Build systems
Scale with confidence
The truth?
Going narrow is the fastest path to growing big.
Want to escape founder-led sales and scale your agency in 2025?
I've packaged everything I learned about becoming the go-to vertical specialist agency into a proven program that works.
The Deep Specialization Accelerator helps agency founders:
Choose the perfect vertical
Build trust and authority
Create predictable growth
Scale beyond founder dependence
Ready to transform your agency?
CQ
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
