When to consider specializing...

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    Corey Quinn

    Founder, Deep Specialization™

    If you're great at helping clients, you'll probably be great as a vertical market specialist.

    $1M to $5M generalist agencies should really consider specializing in a vertical market.

    Higher fees, more word of mouth, greater ability to scale, and better valuations.

    If you're great at helping clients, you'll probably be great as a vertical market specialist.

     Questions to ponder:

    👉 What is holding us back from specializing?

    👉 Are those things real or based on belief?

     

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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    “Is this a good fit for my agency?”

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    You’re likely a strong fit if:

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    • You’re thinking about long-term scale, not short-term tactics
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    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
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