What to do when your target vertical market starts to shrink

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Diversify or Double Down?

    What should you do when your target vertical market starts to shrink?

    Hear how David Poteet, the founder of New City, an acclaimed web design firm targeting higher education (enrollment fell by 8% from 2019 - 2022), navigated this very challenge. 

    On this episode of The Vertical Go-To-Market podcast, we discuss this and:

    • Why focusing on a specific business vertical helps improve marketing strategies, generate qualified leads, and achieve long-term growth.

    • How hiring team members with vertical backgrounds brings valuable empathy, credibility, and firsthand knowledge.

    • How to expand the value you provide to your vertical clients.

    • How to stay innovative and find the right balance between specialization and new challenges.

    And more!

    🎧 Listen to the episode now: 

    Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

    Best,

    CQ

     

    P.S. Please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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