What's brewing with agency mergers and acquisitions?

should agency owners consider selling their business? 

What are buyers looking for? 

What’s the M&A market like in 2023?

Today, I’m interviewing Jonathan Baker, Practice Lead for Mergers and Acquisitions at Punctuation (formerly, David C. Baker).  As a business owner (a multi-location brewery) and agency M&A expert, Jonathan knows a thing or two about what it takes to successfully close a deal in this market and in the agency landscape overall.

We discuss:

• The state of agency M&A this year.

• When agency owners should consider selling.

• How agency valuations are formed.

• What buyers are looking for and who’s buying.

• Who should be involved from your team in M&A talks.

Here are some actionable key takeaways for agency founders:

• If you don’t have it in you to grow your business further, perhaps it’s time for M&A.

• Selling your agency can be a growth lever to get access to systems and perks of a larger firm.

• Strong positioning, client focus, and solid processes make you more attractive for M&A.

• A specific expertise can help get you acquired by generalist agencies.

• Don’t share too much too early internally because things can change dramatically.

🎧 Listen to the episode now: 

• Podcast Website

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Best,

CQ

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