Want to Grow Your Agency? Speak on Stages

Every agency founder serious about growth should speak on other people's stages.

Which stages?

The ones that have your target audience in them.

Targeting dentists?

• Speak at the ADA conference.

• Speak on their webinars.

• Guest on their podcasts.

Why?

You'll be leveraging "OPA": Other People's Audience.

It takes time to build your audience. Leverage others who already have one. 

CQ

P.S. Pro-Tip: Podcast interviews require no travel. Start now!!

Frequently Asked Questions

What does "OPA" stand for in this context?

Other People's Audience. Instead of building an audience from scratch, the idea is to speak on stages where the target audience already exists, borrowing visibility instead of building it slowly over time.

How do I find the right stages to speak on?

Look for wherever the target audience already gathers. For an agency targeting dentists, that might mean the ADA conference, dental industry webinars, or podcasts serving that same audience.

Why does leveraging existing audiences save time compared to building one?

Because building an audience from scratch takes years. Speaking where an audience already exists gives immediate access to attention that would otherwise take a long time to earn independently.

Why are podcast interviews specifically highlighted as an easy starting point?

Because they require no travel, making them one of the lowest-friction ways to start leveraging other people's audiences right away, without the logistics of an in-person event.

What's the core idea behind speaking on other people's stages?

That visibility doesn't have to be built entirely from the ground up. Borrowing existing audiences through speaking, webinars, and podcast guest spots is a faster path to reaching the right people.