[Video] From “we’ll work with anyone” to “our best year ever”

Corey Quinn

Founder, Deep Specialization™

In this interview, Chris breaks down exactly how they found their focus, flipped their positioning, and built unstoppable momentum.

Two years ago, Chris Madden’s agency was stuck in the most dangerous spot a founder can be: busy but directionless.

They had NBA teams, restaurant groups, and banks on the roster, but no real momentum.

Fast forward to today: his agency, Matchnode, is fully booked in a fast-growing niche and having its best year ever.

In this interview, Chris breaks down exactly how they found their focus, flipped their positioning, and built unstoppable momentum.

P.S. Chris also shares the one thing he wishes he could tell himself 24 months ago. Don’t miss it.

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About Corey Quinn

Founder, Deep Specialization™

Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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“Is this a good fit for my agency?”

I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

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You’re generating $1M–$20M+ annually
You want to lead your market, not blend into it
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You value clarity over complexity
You’re open to advanced growth levers, including acquisitions

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