VGTM Ep. 7: The Power of Personal Branding For Agency Owners
Corey Quinn
Founder, Deep Specialization™
Want to grow your business using your personal brand? Adam McChesney shares how leaning on his brand for lead gen created a content bottleneck, and how verticalizing helped.
Want to grow your business using your personal brand?
My next guest is Adam McChesney, owner of Hite Digital in St. Louis.
I recently sat down with Adam, who shared how he uses his personal brand to rapidly grow his agency.
He also shares:
> Why relying on his personal brand for lead gen has created a content bottleneck in the business.
> The importance of attending home services conferences
> The impact of verticalizing the business
> His advice to generalist agencies and businesses considering a vertical approach.
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Frequently Asked Questions
How does Adam McChesney use his personal brand to grow Hite Digital?
By leveraging his own visibility and reputation directly for lead generation, a strategy discussed as effective but not without its own downsides once fully relied upon.
Why has relying on personal brand for lead gen created a content bottleneck for Adam McChesney's business?
Because sustaining that lead flow requires a constant stream of personal content, tying growth closely to his own capacity to produce content rather than a more scalable, systematized marketing approach.
Why does Adam McChesney emphasize attending home services conferences?
Because presence within that specific industry community builds relationships and visibility directly relevant to Hite Digital's focus, reinforcing its positioning within the home services vertical.
What impact has verticalizing had on Adam McChesney's business?
A significant one, discussed directly in the episode as shaping how the agency's growth and positioning developed once it committed to focusing specifically within the home services space.
What advice does Adam McChesney give to generalist agencies considering a vertical approach?
Specific guidance discussed directly in the episode, informed by his own experience balancing personal brand growth with the broader shift toward vertical specialization at Hite Digital.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
