VGTM Ep. 6: The Story of a Platinum Hubspot Partner

Corey Quinn

Founder, Deep Specialization™

From Generalist Agency to Manufacturing Sector Specialist

Is being a Platinum Hubspot Partner a lasting differentiator?

It wasn’t for this agency.

I recently sat down with Carman Pirie, co-founder of Kula Partners to unpack his journey from Platinum Hubspot Partner to a leading agency specializing in the manufacturing sector.

In this episode of the Vertical Go-To-Market podcast, you’ll hear:

> The market forces that provoked them to specialize

> Why they chose manufacturers as their focus vertical

> How they transitioned from a generalist agency to a vertical specialist agency

> The biggest fear in selecting a vertical focus

> How they built early momentum in the new focus vertical of manufacturing

> and much more.

Watch or listen now:

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About Corey Quinn

Founder, Deep Specialization™

Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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