Unsticking Client Interviews

People love the idea of client interviews but always think they'll do it tomorrow.

Then they wake up 3000+ tomorrows later and realize they never did.

I have a question for you: 👉 What's preventing you from doing client interviews? 

Hit reply and let me know. Maybe I can help you get unstuck. 

 Have a great weekend!

CQ

Frequently Asked Questions

Why do client interviews so often get delayed indefinitely?

Because "tomorrow" feels like a manageable commitment in the moment, but it rarely arrives as planned. Without a specific deadline, the task quietly gets pushed back day after day until years pass.

What usually causes the hesitation around actually scheduling client interviews?

Often some form of discomfort, uncertainty about what to ask, fear of hearing unwanted feedback, or simply not knowing how to start. Naming that specific hesitation is the first step to getting past it.

Why does the idea of client interviews feel appealing even when they keep getting postponed?

Because the value is obvious in theory, real insight into why clients buy and stay. The gap between recognizing that value and actually doing the work is what keeps the task perpetually delayed.

What's a practical way to break the cycle of endless postponement?

Naming the specific thing preventing action, rather than letting it stay vague. Once the actual obstacle is identified, it becomes something that can be addressed directly instead of avoided indefinitely.

What's the real cost of waiting "3000+ tomorrows" to do client interviews?

Years of missed insight into what actually drives client decisions, insight that could have been shaping positioning, messaging, and marketing all along instead of remaining an unrealized intention.