Two ways to solve your digital agency growth problem

Every problem in digital agency growth can be solved 1 of 2 ways:

1. Narrowing your target market

2. Interviewing your clients

Most people do neither.

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CQ

Frequently Asked Questions

Why can narrowing the target market solve so many different growth problems?

Because focus creates the depth needed to fix issues in positioning, sales, marketing, and systems all at once. A broad target market tends to be at the root of many seemingly unrelated growth problems.

Why does interviewing clients solve problems that narrowing the market alone can't?

Because it surfaces real insight, actual language, objections, and reasons for buying, that assumptions and internal guessing can't replicate. That insight often reveals exactly what's missing from positioning or messaging.

Why do most agency founders skip both of these fixes?

Likely because neither is a quick tactic. Narrowing a market feels risky, and client interviews feel uncomfortable or time-consuming, so both get avoided in favor of tactical fixes that don't address the root cause.

Is one of these two fixes more important than the other?

Not necessarily, they address different angles of the same underlying issue. Narrowing the market creates focus, while client interviews reveal insight, and both tend to compound when used together.

What's the actual takeaway from "most people do neither"?

That many agency growth problems remain unsolved not because the fixes are unknown, but because they require real commitment, narrowing focus or doing the uncomfortable work of real client interviews, that most avoid.