Two Great Places For Testimonials Videos

So you have great video testimonials, but where do you put them on your website?

Here are two places that are a must:

1️⃣ Your homepage

You'll want to display your strongest video testimonials on the homepage, including videos featuring a mix of the verticals you're targeting.

Why the homepage? It's likely the most visited page on your website by your buyers.

2️⃣ Your individual "industries we serve" pages (or similar, if applicable)

For example, your restaurant customer video testimonials should be on your restaurant page.

Why? This helps ensure your vertical buyer on your vertical webpage (e.g., restaurants) will immediately relate to the person in the video testimonial.

Frequently Asked Questions

Why should the strongest video testimonials go on the homepage?

Because the homepage is likely the most visited page on the website by buyers, making it the highest-traffic location to showcase the most compelling proof, ideally featuring a mix of the verticals being targeted.

Why include a mix of verticals in the homepage testimonials specifically?

Because a homepage visitor could come from any of the targeted verticals, showing a range ensures more visitors see a testimonial relevant to their own specific industry.

Why should industry-specific testimonials also live on their corresponding "industries we serve" pages?

Because a restaurant customer visiting a restaurant-specific page benefits from seeing a testimonial from another restaurant, immediate relevance that a generic testimonial wouldn't provide as effectively.

Why does relatability matter so much when placing testimonials on vertical-specific pages?

Because a vertical buyer immediately recognizing themselves in the person giving the testimonial builds trust faster than a testimonial from an unrelated industry would, even if the underlying results are similarly strong.

What's the overall principle behind choosing where to place video testimonials?

Matching the testimonial's relevance to the context of the page it's placed on, general proof for the high-traffic homepage, and vertical-specific proof for the pages where that specific buyer is actually looking for confirmation of fit.