Transform cold outreach into a warm outreach with one step

Why does outbound fail so often?

Because for many, going outbound means peppering your target leads with a persistent sequence of cold emails, cold calls, and cold LinkedIn InMails.

Whether your target audience is attorneys, B2B manufacturing companies, or schools, they're receiving 5-10 cold outreaches (calls, emails, etc.) per day from firms just like yours. 

To your target leads, they are a nuisance and are often simply ignored.

Why?

Because these outreaches are cold. 🥶

There isn't an existing relationship between you and the target lead. 💔

There's no familiarity, no history, and no trust to build off of at all. 😱

But what if you could transform your cold outreach into a warm outreach?

This is where gifts come in.

As I've mentioned elsewhere, I've sent literally millions of dollars of cookies to qualified target leads as a first touch.

It works.

At my last company, we grew the business from $20M to $40M (and later to $150M) just by adding gift-based outbound to our sales and marketing programs.

But you can't just send any old trinket in the mail and expect to transform your outbound program.

A gift that warms up your target lead needs to meet three criteria:

• It must be unique

• It must be striking

• It must leave an impression

Don’t just send them a cheap pen with your logo on it. 

Instead, send them something that will likely interrupt their day in a positive way and communicates you understand them and their vertical market.

Have a great weekend!

CQ

Frequently Asked Questions

Why does traditional cold outbound fail so frequently?

Because target leads are already receiving 5-10 cold outreaches a day from firms just like the one reaching out. Without any existing relationship, familiarity, or trust, these attempts blend into noise and get ignored.

What's the actual problem with cold emails, calls, and InMails as a first touch?

There's no warmth behind them. No existing relationship means nothing to build trust on, which is exactly why they're treated as a nuisance rather than a genuine conversation starter.

How can a gift actually transform cold outreach into warm outreach?

By interrupting the target's day in a positive way and signaling genuine understanding of them and their vertical, a gift creates a starting point of goodwill that a cold email or call simply can't replicate.

What three criteria does a gift actually need to meet to work as outreach?

It must be unique, striking, and leave an impression. A cheap, logoed pen fails all three, while a thoughtful, specific gift meets them and actually gets remembered.

What results came from adding gift-based outbound to a sales and marketing program?

Growth from $20M to $40M, and later to $150M, at least in part attributed to introducing gift-based outbound as a first touch, sending literally millions of dollars in cookies to qualified leads over time.