The Vertical Go-To-Market podcast is live!
Corey Quinn
Founder, Deep Specialization™
The Vertical Go-To-Market podcast launches with Jamie Adams, Scorpion's Chief Growth Officer, sharing how a multi-vertical strategy grew the agency from $20M to $200M in 7 years.
The Vertical Go-To-Market podcast is live!
It's a show for agency and SaaS owners who want to unlock sales and grow customer retention by doing less, not more.
On the show, I interview 7, 8, and 9-figure agency and SaaS owners and executives who have been wildly successful by taking a vertical or multi-vertical approach to growing their business.
You’ll hear stories about how they started, what they did to grow their business, and ultimately what made them successful.
If you’re thinking about focusing your business on one or more verticals, this show is for you.
We kick it off with my good friend Jamie Adams, Scorpion’s Chief Growth Officer (sales).
In our candid and revealing conversation, you’ll get a rare peek into Scorpion’s multi-vertical go-to-market strategy that led to growing from $20M to $200M in 7 years. Jamie shares his changes to the sales culture, how he successfully launched 2 new verticals, how breaking into the Franchise vertical changed Scorpion, and much more.
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Frequently Asked Questions
What is the Vertical Go-To-Market podcast actually about?
A show for agency and SaaS owners looking to unlock sales and grow customer retention by doing less, not more, featuring 7, 8, and 9-figure business owners who succeeded through a vertical or multi-vertical growth approach.
How did Scorpion grow from $20M to $200M in 7 years, according to Jamie Adams?
Through a multi-vertical go-to-market strategy, discussed directly in the episode as the core driver behind that scale of growth over that specific timeframe.
What sales culture changes did Jamie Adams implement at Scorpion?
Specific shifts discussed directly in the conversation, reflecting how sales culture evolved as part of supporting the broader multi-vertical growth strategy.
How did breaking into the Franchise vertical change Scorpion, according to Jamie Adams?
A significant shift discussed in the episode, reflecting how entering this specific new vertical impacted the broader trajectory and strategy of the business.
Who is this podcast series meant to resonate with most?
Agency and SaaS owners considering focusing their business on one or more verticals, offering real stories and strategies from executives who've successfully grown through that exact approach.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
