The Truth About Marketing Agency Pricing [Most Hide This]

A surprising truth about agency pricing that most won't tell you:

The rule of thumb is clients should spend ~10% of gross revenue on sales and marketing.

If they make $1 million per year, their annual sales and marketing budget should be $100,000. 

But here's what really matters:

→ Don't negotiate price before establishing value

→ Focus on outcomes, not deliverables

→ Be confident in walking away if they can't meet your minimum

Your expertise has value.

Price accordingly.

CQ