The Rule of 7

What is the Rule of 7?

Let's say you have an incredibly irresistible limited-time offer worth $2,000.

But you're only charging $49.

You have a list of highly targeted and engaged leads.

Your messaging is dialed in.

You've got videos, landing pages, social proof, and more.

But conversions are low.

Too low.

What to do?

Send them the offer again.

Why?

Often, they must see it more than once (up to 7 times) before committing to a purchase decision.

Also known as the "Rule of 7."

Question to ponder:

👉 Do our leads see our offer enough times to make a buying decision?

Have a great day!

CQ