The More Jargon...The Better

    CQ

    Corey Quinn

    Founder, Deep Specialization™

    Speaking their insider language signals that you're an insider too

    Trying to decide which vertical market to focus on?

    Choose one with heavy jargon use (the more inside acronyms, slang, and sayings, the better).

    Yes, truly mastering their jargon may take longer, but doing so signals you're an insider.

    And vertical market buyers prefer to buy from vertical market insiders.

    Plus, your lazy competitors won't bother learning it and will remain outsiders.

     

    Have a great weekend.

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

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