Struggling to Narrow Your Focus in a New Industry?

Targeting a new industry but don't want to go too broad?

Here are a couple of ideas for figuring it out. 

1. Get insights from a couple of industry SMEs (Subject Matter Experts) about the 'right' way to segment the market for your agency. 

2. Find established service-based companies specializing in the industry. Study how they segment the market. Look for which segments are profitable and which ones they avoid.

Here's the thing...

Finding people who have already figured out the market dynamics will speed up your learning curve. 

It'll also help you make more informed decisions and quickly adapt to the new industry.

CQ