Stop guessing, start closing: Ask this simple question

Ever wonder why some of your "sure thing" deals suddenly go cold? 🤔

My coaching client asked me about this today.

My answer surprised him:

You're not asking for the business.

I've closed millions of dollars in my career, and I've learned one crucial lesson:

If you're not asking for the business, you're leaving money on the table.

Here's why it's so powerful:

1. It forces a decision

When you ask for the sale, you're creating a decision point. This moment of truth often reveals hidden objections they've been sitting on.

2. It surfaces real concerns

Those "I need to think about it" responses? They're usually masking deeper issues. Asking for the business brings these to light, giving you a chance to address them head-on.

3. It accelerates the sales cycle

By uncovering objections earlier, you can resolve them faster. This means shorter sales cycles and more closed deals. 

4. It invites commitment

Some prospects are ready to say yes but hesitate to initiate. Asking for the business gives them the opening they're waiting for.

Here's the thing... 

Asking for the business isn't pushy - it's professional. It's not just about closing the deal, it's about uncovering the truth of where you stand.

So, next time you're in a sales conversation, don't shy away from asking for the business. It might just be the key to unlocking those hidden objections and closing more deals.

CQ