Shy about cold gifting?
Corey Quinn
Founder, Deep Specialization™
Do this one thing to improve deliverability.
Thinking about sending gifts to cold prospects?
I've been getting this question lately:
"It's hard to know if our ICP are actually working from the office, or are remote, or some hybrid combination. Any ideas how we could tackle this when mailing a gift to them?"
Here's the thing...
People don't go into the office five days a week anymore.
So one way to get around this is:
Call the main office line ahead of sending the gift. Tell them you're sending your ICP a gift and ask them where you should send it. They won't likely give you the home address, but they will tell you what to expect after you send your gift.
Hope this helps!
CQ
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
