Sell the transformation through testimonials

Want a powerful testimonial?

Use a "transformation story" framework.

It conveys how your product/service transforms them:  

• From stuck To unstuck

• From hopeless To empowered

• From about to lose their job To promoted

This transformation story is called the "From/To's." or “Froto’s”

Here are some examples of From/To's:

✅  "We went from having boring, ineffective training that nobody liked to a fully trained team bursting with confidence."

✅  "We went from having upset clients to clients who finally trusted us again."

✅  "I went from barely managing all the chaos to having clarity and certainty."

 Here's the thing...your clients aren't buying your product/service. 

They're buying the transformation it gives them. 

Sell the transformation through your testimonials.

 Question to ponder:

👉 Are we selling a transformation in our testimonials?