Scaling Up by Niching Down

Scale is a result of niching down.

It's counter-intuitive, but I'll explain.

When you market, sell and service a specific niche over and over and over again, you'll begin to see patterns everywhere.

Patterns you would otherwise miss without focusing on a niche.

It could be patterns in the types of marketing assets that drive the best leads.

Or patterns in onboarding that work particularly well.

Or patterns in how this niche values certain aspects of your products.

Once you've identified these patterns, you can elevate them into documented processes.

Processes make sure the most important things get done the right way, every time, by everyone.

As you use those processes, you'll discover repeatable actions that software can replace (either in part or whole).

Create your own software or use 3rd party tools to automate the repeatable actions.

This will free up human capital to work on higher-value tasks that can't/shouldn't be automated.

I call these "systems."

With software or "systems" replacing human effort, you'll grow faster while maintaining quality.

And that's how you scale.

Here's the formula:

Focus --> Patterns --> Process --> Systems --> Scale